XMP-Open Summit I
Metadata Directions in Advertising and Branding
Thursday, January 11, 2007 (during MacWorld San Francisco)
Adobe San Francisco - 601 Townsend Street, SF, CA 94103
Program
Start Focus Topic Lead |
| 9:00-9:10 am |
Welcome Context, introductions, level setting; Andrew Salop
|
| 9:10-9:17 am |
Industry challenges: David Steinhardt, IDEAlliance |
| 9:17-9:25 am |
Vision for intelligent media; Gunar Penikis, Adobe |
| 9:25-9:30 am |
VFramework Model to frame discussion: Andrew Salop |
| 9:30-12:15 pm |
Vignettes - Trends, Challenges, Visions, Best Practices |
| |
9:30 Vignette 1 Metadata in brand management,
Mike Malfesi, McAnn-Erickson Worldwide |
|
10:00 Vignette 2 Metadata in advertising workflows, Elise Garber, Leo Burnett |
|
10:30 BREAK |
|
10:45 Vignette 3 Metadata in mixed media environments, Paul Nicholson, Showtime |
|
11:15 Vignette 4 Strategies for metadata optimization and tool development, Aaron Holm, Industrial Color |
|
11:45 Synthesis Moderated discussion on morning’s topics
and industry requirements. |
| 12:15-12:1 pm |
LUNCH |
| 12:45-1:15 pm |
Roundtable: Priorities for next generation practices.
Industry consensus & recommendations. |
| 1:45-200 pm |
Recap Concluding remarks & next steps |
| 2:00 pm |
Adjourn |
|
